Definition: Draw someone into conversation, for instance with a startling fact, a
statement of a problem, a question, or by acknowledging what theyre committed to.
(Tip: Assume intimacy)
Definition: State the solution or initiative that youre proposing.
(Tip: Be bold!)
Definition: Use examples and stories to make your proposal vivid to the
listener. (Tip: use the illustration that moves you.)
Definition: Make one or more powerful requests. (Tip: Assume they could be as
committed as you are, and just need to be asked.)