ENGAGE
Definition: Draw someone into conversation, for instance with a startling fact, a
statement of a problem, a question, or by acknowledging what they’re committed to.
(Tip: Assume intimacy)
PROPOSE
Definition: State the solution or initiative that you’re proposing.
(Tip: Be bold!)
ILLUSTRATE
Definition: Use examples and stories to make your proposal vivid to the
listener. (Tip: use the illustration that moves you.)
CALL TO
ACTION
Definition: Make one or more powerful requests. (Tip: Assume they could be as
committed as you are, and just need to be asked.)
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